Canyon Bicycles is amplifying its ambition to be the world’s most inspiring and innovative bike brand by partnering with global icon LeBron James. Together, they aim to unleash the unlimited potential of bicycles to inspire and change people’s lives.
The basketball champion from Akron, Ohio and Canyon minor shareholder, is now fronting a joint initiative, elevating their partnership that began in 2022. The goal of the partnership is to inspire millions of potential cyclists across the globe to understand just how life changing a bike can be. Canyon and LeBron have released an inspiring cycling advocacy collaboration that draws on LeBron’s personal story, embracing the freedom of cycling and inspiring others to discover the endless joy that a bike can offer. It starts with a video clip and is followed by a bike donation to the LeBron James Family Foundation.
LEBRON’S INSPIRATION TO RIDE
LeBron James has long credited the role that bicycles played in helping him become one of the most recognized athletes in the world.
LeBron’s journey with bicycles began when he was still a child in Akron. Today, LeBron remains an advocate of bicycles and the freedom, mobility, and accessibility they provide. He has spoken about using the power of the bicycle to overcome barriers – whether they be social or geographic restrictions – and how bikes still power him personally as part of an active, healthy lifestyle.
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Riding a bike has always been a big part of my life. When I was growing up, it was how I got around – from riding with friends across the city to getting to practice and wherever I needed to be. It gave me the freedom to not only get to places, but to access things that otherwise would have been out of reach. Even now, riding a bike makes me feel like a kid again. There’s nothing like feeling the air on your face and that freedom to just ride.LeBron James
Riding a bike can bring inspiration, freedom, joy and it can unleash the will to perform – values that Canyon and LeBron James both believe in.
We believe in the transformational power of bikes. This collaboration with LeBron celebrates the freedom bikes offer, and the power to inspire a new generation of riders. And who better to deliver that message than one of the most successful sports stars of all time, along with some of the most talented professional cyclists in the world?Canyon CEO, Nicolas de Ros Wallace
EMPOWERED BY COMMUNITY
Under the name of ‘Find Your Freedom’ LeBron James and Canyon have harnessed the power of cycling sports stars and champions — including current road cycling world champion Mathieu van der Poel, plus freeride sensations Fabio Wibmer and Samantha Soriano, dirt and gravel rider Andrew Jackson, CANYON//SRAM Generation’s rider Diane Ingabire, and up-and-coming mountain biker Olivia Silva. All want to inspire people around the world to experience that transformative power of bikes for themselves.
The relentless dedication and passion of top-athletes inspires their communities and their fans, showing how the simple act of riding can foster connections, promote well-being, and elevate dreams to becoming reality. Through their efforts, they empower individuals to believe in their own strength and potential, nurturing resilience and the desire to succeed.
FIND YOUR FREEDOM
The central component of the new initiative by Canyon and LeBron James is a video clip which leans into the themes of freedom and personal performance, following young mountain biker Olivia Silva as she meets LeBron James and Canyon cyclists on her journey, each inspiring her to ride a little faster, a little harder, with more independence, setting her on the path to achieving great things by bike.
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