Ground Transport Group (GTG), a provider of news, events, and the GTG online trade hub for the ground transportation industry is proud to announce that it has been officially approved as a partner of the Driving for Better Business (DfBB) partner program, an initiative from National Highways. The DfBB program is aimed at helping businesses manage and reduce work-related road risks. This exciting partnership reinforces GTG’s commitment to promoting safety, within the ground transportation sector.

With long-standing experience in the ground transportation industry, GTG has built a thriving business community of over 19,300 transportation professionals, decision-makers, fleets and professional drivers within the bus, coach, chauffeur, courier, private hire vehicle, rail, taxi, and related sectors.

GTG’s platform offers invaluable insights and innovative solutions to enhance brand awareness, build industry connections, and drive business growth. Through its participation in the DfBB initiative, GTG will play an even greater role in promoting safer driving practices and encouraging businesses to adopt sustainable and responsible policies.

The DfBB program, is dedicated to improving the management of work-related road risks. It encourages businesses to adopt best practices to ensure safer driving, reduced incidents and support the welfare of professional drivers across the UK. Organisations who focus on managing these risks not only meet requirements under health and safety law but also reduce associated costs such as fuel, insurance, vehicle maintenance, and staff ill health.

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“We are delighted to partner with Driving for Better Business, who share our values of promoting safety, sustainability, and collaboration across the transportation sector,” said Leah Wright-Tiramakea, MD, Ground Transport Group. “The partnership will enable us to provide even greater support, resources and content for our community and the industry, helping businesses to operate safely and sustainably while enhancing their overall performance.”

GTG will utilise its platform and community to raise awareness of the critical importance of road safety, offering insights and solutions to help businesses improve their driving practices. With GTG’s range of digital services—from news and media to B2B engagement opportunities via its online trade hub – partner companies will benefit from greater visibility, valuable industry connections, and tailored strategies to promote safety and growth.

For details on the Driving for Better Business program, please click here.