Asda customers can have their shopping delivered by a Wayve self-driving vehicle in the UK’s largest autonomous grocery home shopping delivery trial. 

In partnership with Wayve, the year-long trial will give the supermarket the ability to autonomously deliver groceries to a catchment area of over 170,000 residents across 72,000 households in London.

The Wayve self-driving vehicles will join Asda’s existing online delivery operation at the Park Royal superstore in West London and have the capability to drive themselves to customers’ homes.  

Asda Park Royal customers can place their next-day delivery orders online as usual, choosing from the full range of online products and selecting a delivery slot that suits them, the only difference is they could be randomly selected to have their order delivered in a self-driving vehicle. 

During the 12-month trial, both an Asda colleague and supervising Wayve safety driver will be in the vehicle when making deliveries. Asda colleagues will load and unload the groceries at the customer’s home, but they will be transported from store to the door in a self-driving vehicle. 

We believe autonomous technology is an exciting opportunity to shape the future of delivery, not only at our Park Royal store but throughout our nationwide operation.

Simon Gregg, Vice President of eCommerce at Asda

Asda is the UK’s second largest online supermarket, with over 20% of the market and delivers more than 800k orders every week. This is the first trial in the UK that can launch directly into commercial operations, without diverging from the operation of the store’s online delivery processes. This trial enables seamless integration of Wayve’s automated driving technology into Asda’s daily operations. 

Wayve’s ‘AV2.0’ solution uses machine learning to train its AI software to learn from experience how to drive in any environment. This results in AV technology that is not geo-fenced by highly detailed maps or pre-defined routes and can autonomously drive anywhere in its urban domain even to places it’s never been to before. 

The system is designed to constantly monitor the road, identifying potential hazards and making the safest decisions possible.

Using this technology to drive anywhere in the designated area, Asda will be able to reach its Park Royal customers from the first day of the trial. 

The launch follows a two-year partnership between the retail giant and autonomous vehicle technology start-up that aims to lead the way on developing a self-driving vehicle solution for the grocery market. 

Trials like this one accelerate our road to deployment. They provide the learnings required to bring the benefits of AV technology to customers sooner while ensuring that businesses, like Asda, are prepared to deploy AVs at scale.

Alex Kendall, Co-founder & CEO at Wayve

Simon Gregg, Vice President of eCommerce at Asda, said: “Asda has long understood the value of bringing tech innovation to the online grocery sector and we are always looking at new and innovative partnerships to improve delivery options for customers. We believe autonomous technology is an exciting opportunity to shape the future of delivery, not only at our Park Royal store but throughout our nationwide operation.

“Through our partnership with Wayve, we are trialling this technology to understand how it can assist our busy store operations, whilst also adding a unique, reliable and efficient option for Asda customers to have a whole range of products delivered to their doors.”

Alex Kendall, Co-founder & CEO at Wayve said: “We’re excited to partner with Asda on the largest urban autonomous grocery delivery trial in Europe. The trial is a demonstration of how autonomy can meet fleet owner needs. We started developing our AV technology over five years ago: it’s incredible to see it delivering real value today as part of Asda’s daily operations.”

“We value our work with Asda to build the foundations of future autonomous grocery delivery. Trials like this one accelerate our road to deployment. They provide the learnings required to bring the benefits of AV technology to customers sooner while ensuring that businesses, like Asda, are prepared to deploy AVs at scale.”

This autonomous grocery delivery trial is the latest development in Asda and Wayve’s partnership which began in 2021. While the Park Royal store is the first to benefit from this technology, Wayve will be able to offer autonomous delivery in further Asda locations should the trial be extended to other areas.

About Asda

ASDA was founded in 1965 through the merger of the Asquith family grocery business with the Associated Dairies company and its name is derived from this merger.  Headquartered in Leeds, ASDA is the UK’s third-largest supermarket by market share, employing more than 140,000 colleagues and serving over 18m customers every week in its 633 stores and online via www.ASDA.com. It’s George clothing division, which launched in 1989 and is based in Leicestershire, is the UK’s second-largest clothing retailer by volume. 

ASDA has a long heritage in providing customers with low prices and in June 2022 was crowned the UK’s lowest-priced supermarket by the Grocer magazine for the 25th consecutive year.

In October 2020, ASDA was acquired from Walmart by the Issa brothers and TDR Capital.

About Wayve

Wayve is on a mission to reimagine autonomous mobility through embodied intelligence. Founded in 2017, Wayve is made up of a global team of experts in machine learning and robotics from top organisations around the world. We were the first to deploy autonomous vehicles on public roads with end-to-end deep learning, pioneering the AI software, lean hardware and fleet learning platform for AV2.0: a next-generation autonomous driving system that can quickly and safely adapt to new driving domains anywhere in the world. 

Wayve has raised over $258M and is backed by Eclipse Ventures, D1 Capital Partners, Baillie Gifford, Moore Strategic Ventures, Balderton Capital, Virgin, Ocado Group and prominent technology leaders such as Sir Richard Branson, Rosemary Leith and Yann LeCun. The team is based in London and California, with a fleet of vehicles testing in cities across the UK. Wayve aims to be the first to deploy autonomy in 100 cities. To learn more, visit www.wayve.ai.