Addison Lee, London’s premier private hire business and same day courier operator has integrated precision location service provider PostTag into its address search tools to help pinpoint pick up and drop off addresses more efficiently than ever before.

PostTag’s innovative address search tools, will complement Addison Lee’s existing in-house allocation technology, to improve the performance of this critical component during the entire booking process.

PostTag’s unique technology works frictionlessly, behind the scenes, to ensure that drivers arrive at the precise location. Since November 2021, Addison Lee has introduced 450 fully electric vehicles on to its fleet. This fully electric fleet will grow to 1,000 by January 2023. Improved location precision not only helps with efficiency of the fleet but also the carbon impact of journeys. The new technologyalso makes booking quick and easy across all Addison Lee channels – app, online and phone – improving both the customer and driver experience.

Patrick Gallagher, COO of Addison Lee said; “In the 47 years Addison Lee has been operating in London we have seen the city change beyond comparison. Whether it be moving people or delivering packages, we have always prided ourselves in the highest quality service. Location accuracy is a huge part of this and Addison Lee has invested in its own technology to ensure we are a leader in mobility. This partnership with PostTag is the next stage in location precision as our drivers navigate the continuing changes to the capital’s road network.’

Paul Yewman, CEO of PostTag, added: “Today close enough is no longer good enough. With approximately 60% of all UK addresses being at least a football field away from where a sat nav system takes you, PostTag cuts down on wasted time, wasted miles and co2 emissions by delivering the drivers precisely where they need to be – first time. And as Addison Lee are at the forefront of the move to Electric Vehicles, this precision reduces ‘range anxiety’ and helps make the transition to EV seamless.

By replacing all the existing address search tools, Addison Lee will gain access to the most accurate address validation and location platform available.