Road Safety Week, organised by Brake from 17–23 November 2024, is a vital opportunity to address road safety concerns. This year’s theme, “After the Crash – Every Road Victim Counts,” focuses on the devastating human impact of road crashes and the pressing need for improved care and support for victims and their families. It also highlights the importance of taking collective action to reduce road casualties and prevent future tragedies.

Alarming Road Casualty Statistics

Recent data from the UK Department for Transport reveals the ongoing risks on Britain’s roads:

  • 1,645 fatalities were recorded in 2023, a 4% reduction from 2022, but still a sobering reminder of road dangers.
  • 29,643 individuals were killed or seriously injured (KSI), showing little improvement and emphasising persistent risks.
  • A total of 132,063 casualties of all severities in 2023 marked only slight progress, with a 3% decline from the previous year.

Vulnerable Groups at Greater Risk

Pedestrians, cyclists, and motorcyclists remain disproportionately affected by severe injuries in road collisions. Additionally, individuals from deprived areas face higher casualty rates, reflecting systemic inequalities that require targeted interventions.

Why Every Road Victim Counts

Behind these statistics are stories of loss and hardship. Brake’s campaign urges action in several key areas:

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  • Enhanced care and support for road crash victims and their families.
  • Comprehensive investigations into crashes to prevent future incidents.
  • Equal access to justice and resources for all victims, ensuring no one is left behind.

Brake’s Road Victim’s Charter advocates for sustained government funding and equitable treatment for victims, aiming to create lasting change.

How You Can Make a Difference

Road Safety Week provides an opportunity for everyone to contribute to safer roads:

  1. Drive Safely: Follow speed limits, stay focused, and always wear a seat belt.
  2. Raise Awareness: Share Brake’s resources to encourage conversations about road safety.
  3. Advocate for Change: Support policies that prioritise the safety of vulnerable road users, including pedestrians and cyclists.

Brake offers free resources for schools, employers, and emergency services to spread the message of road safety. Educators can use lesson plans, while businesses can implement workplace safety initiatives to protect staff.

Events and Participation

Brake encourages participation in activities such as the Brake 5 Challenge, fundraising initiatives, and memorial events to honour those affected by road crashes. These activities also build momentum for the systemic changes needed to create safer roads.

Together, We Can Save Lives

By engaging in Road Safety Week, you join a nationwide movement to reduce road casualties and create safer communities. Visit Brake’s official website to learn more about how you can participate, access resources, and take action today.

Let’s work together to ensure that every victim’s story counts – because safer roads are everyone’s responsibility.