iCabbi becomes the first ever B2B private hire passenger mobility tech provider to harness Google’s tech stack for its customer fleets. Now, over 100,000 taxis worldwide will be powered by a combination of iCabbi’s custom Dispatch technology and Google’s hyper-intelligent Fleet Engine [Google Maps Mobility Platform]. The iCabbi-Google hybrid offers the most sophisticated dispatch routing optimisation solution on the market.  

The landmark move from iCabbi levels the technology playing field between local taxi firms and global ride-hail giants. 

iCabbi’s customers will see a significant impact to the performance of their system. This includes precision ETAs, intelligent routing algorithms based on live data inputs from driver and passenger positions, and traffic feeds. In addition, customers will benefit from a host of new features that will use fleet analytics to effectively manage demand and supply. 

The first phase of Google’s integration into iCabbi has already begun. Customer,  Amjed Malik (Punjy), part of the Nearby Group, who gave his feedback to the product team on the initial pilot, commented: “It’s incredibly powerful. From what I’ve seen so far this is going to be a gamechanger”.  


iCabbi is part of the Mobilize ecosystem, which gathers all the mobility and energy-related services of the Renault Group. The support of its parent has enabled iCabbi to set itself apart from competitors in the taxi dispatch market, providing security and ongoing innovation that cannot be rivaled by other providers. 

iCabbi has made a significant financial investment to secure the Google integration for its customers. In addition, investment has been put into expanding iCabbi’s R&D team. Over 35 new product and dev roles have already been created in 2023 and a further 20 are planned for 2024. 

Michael Tope, CEO of iCabbi, stated:  “ICabbi’s Google integration represents a major milestone on our road to delivering new disruptive innovation to our customers. This is one of a series of tech innovations iCabbi has developed this year and one that will benefit every single iCabbi customer and all their drivers and passengers. We’ve disrupted the market before by putting taxi technology into the cloud, through a SaaS model, and delivering digital transformation en masse. This win has the potential to be equally impactful. It’s just one of several game changes that we are delivering with the support of Mobilize MBA”.

This latest move by iCabbi comes on the back of significant market expansion. iCabbi has entered Sweden, Denmark, Norway, Italy, and Spain in 2023, and is set to launch in more new territories in 2024” said Tope. 

In Nov 2022, iCabbi surpassed one billion bookings on its platform.