Ground Transport Group Hub

Customer Insight Executive

Thought The AA only provide roadside assistance? Think again.
The AA

Job Description

Thought The AA only provide roadside assistance? Think again.

For over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers from roadside assistance to home and motor insurance as well as providing the latest driving technologies. As we continue to expand, diversify, and modernise, joining us as Customer Insight Executive, you’ll play a key part to our success and join us on this exciting motoring journey.

This is the job

Advance your career as our Customer Insight Executive. This pivotal role will assist the Senior Customer Insight Manager in executing comprehensive customer insight initiatives. You will be instrumental in every phase of the research process, from identifying stakeholder requirements to presenting insightful debriefs.

What will I be doing?

  • Engage in the research process, from identifying stakeholder needs to delivering the final insights.
  • Lead research projects, leveraging both in-house capabilities and external agency expertise as needed.
  • Contribute to ongoing brand tracking, managing all aspects from survey design to insightful data visualisation.
  • Collaborate with trusted research partners to support product and service strategy development.
  • Support internal teams with customer insight projects, ensuring their needs are met effectively.
  • Manage the Research & Insights Hub, enhancing the knowledge base for easy business access to insights.
  • Advocate for the customer, proactively sharing insights to shape the business direction.

What do I need?

Capability, Knowledge And Experience

  • In-depth knowledge of research lifecycle
  • Proficiency in quantitative research, encompassing questionnaire design to in-depth data analysis
  • Expertise in qualitative research, from crafting excellent discussion guides to moderating sessions and extracting key insights
  • Exceptional ability to create compelling, structured, and well-presented stakeholder documents
  • Proven stakeholder managementwith excellent verbal and written communication skills
  • Adept at managing multiple projects with confidence

Additional Information


We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

  • 25 days annual leave plus bank holidays + holiday buying scheme
  • Worksave pension scheme with up to 7% employer contribution
  • Free AA breakdown membership from Day 1 plus 50% discount for family and friends
  • Discounts on AA products including car and home insurance
  • Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
  • Diverse learning and development opportunities to support you to progress in your career
  • Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.


Additional Information

Job Overview

Date Posted: 11 June , 2024
Location: Hybrid
Job Type: Full-Time

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